Swizzl
Swizzl

Privacy Policy

Last Updated: November 14, 2025

Swizzl, Inc. ("Swizzl," "we," "us," or "our") operates a decision-making platform that helps people make better purchasing and life decisions. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our services.

1. Information We Collect

Information You Provide

  • Account Information: Email address, phone number, and any other contact information you provide
  • Conversation Data: All conversations you have with Swizzl, including questions you ask and details you share about your decisions, circumstances, and preferences
  • Decision Context: Information relevant to your decisions, such as demographic details, timing considerations, budget constraints, and other contextual factors you share
  • Vehicle Information: For automotive decisions, information about vehicles you're considering or that dealers provide about your interests

Information Collected Automatically

  • Device Information: Device type, operating system, browser type, and device identifiers
  • Usage Data: How you interact with our services, including pages visited and features used
  • Location Data: IP address and, if you provide it, more specific location information relevant to your decision
  • Cookies and Tracking: We use cookies and similar technologies to improve your experience and understand usage patterns

2. How We Use Your Information

We use your information to:

  • Provide Our Services: Process your questions, generate personalized recommendations, and help you make better decisions
  • Improve Our Platform: Analyze conversations and usage patterns to enhance our AI models, prompts, and overall service quality
  • Train and Fine-Tune Models: Use conversation data to improve our AI capabilities and decision-making frameworks
  • Facilitate Dealer Relationships: When you access Swizzl through a dealer referral link, share relevant conversation summaries with that dealer to help them serve you better
  • Analytics and Research: Understand how people use Swizzl and what types of decisions they're making
  • Marketing: Improve our marketing efforts and understand our users better
  • Legal Compliance: Comply with applicable laws and respond to legal requests

3. How We Share Your Information

With Automotive Dealers

Dealer-Referred Users: If you access Swizzl through a dealer's referral link (via their website, advertisement, or other marketing), we share a summary of your conversation with that dealer. This summary includes:

  • Key factors in your decision-making process
  • Your realized preferences and priorities
  • Your purchase intent and timeline
  • Your contact information (name, email, phone number)

This sharing enables the dealer to have a more informed conversation with you.

Direct Users: If you access Swizzl directly (not through a dealer referral), we will only share your information with dealers if you explicitly consent to a specific dealer referral.

With AI Service Providers

We use third-party AI providers (including Anthropic and potentially others) to power our platform. Your conversations are transmitted to these providers for processing. We use standard API agreements where these providers do not train their models on your data.

With Analytics and Service Providers

We may share information with analytics providers (such as Google Analytics or Mixpanel, if implemented), cloud storage providers (including combinations of AWS, Google Cloud, Azure, and others), and other service providers that help us operate our platform.

With Third Parties

We may share aggregated, anonymized data with third parties for research, marketing, or business purposes. We reserve the right to share or license data to third parties in ways that support our business objectives, subject to applicable legal requirements.

For Legal Reasons

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Data Retention

We retain your conversation data and account information indefinitely unless you request deletion. This allows us to:

  • Provide you with conversation history
  • Continuously improve our services
  • Train and refine our AI models

You may request deletion of your data at any time by contacting us at ia.lzziws@ofni.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Portability: Request your data in a portable format
  • Opt-Out: Opt out of certain data uses (note: currently, using our service requires consent to data usage for service improvement)

California Residents: Under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know what personal information we collect, use, and share, and the right to opt-out of sales of personal information.

EU/UK Residents: Under GDPR, you have rights including access, rectification, erasure, restriction of processing, data portability, and objection to processing.

To exercise these rights, contact us at ia.lzziws@ofni.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your information.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. By using our services, you consent to such transfers. We take steps to ensure adequate protection of your data in accordance with applicable law.

8. Children's Privacy

Swizzl is not intended for children under 13. We do not knowingly collect information from children under 13. If you are under 13, do not use our services or provide any information to us.

Users between 13 and 18 should have parental permission before using our services, though we do not actively verify parental consent.

If we learn we have collected information from a child under 13, we will delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, providing additional notice through our services or via email.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Swizzl AI Inc.
200 Lawton St. #3
San Francisco, CA 94122
ia.lzziws@ofni

Note: This Privacy Policy is designed to comply with applicable U.S. privacy laws, including CCPA, and EU/UK GDPR. As our business evolves, we will update this policy accordingly.